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Bianconero is the official magazine of the National Holstein Breeders
Association and is the only monthly magazine specialized in dairy
breeding. Our readers are dairy farmers, technicians, animal
husbandry experts, veterinarians, cattle dealers, feed companies
personnel, AI studs, Agricultural Colleges and Universities, Embassies,
National and foreign Breeders Associations, trade & fairs
organizations, Agricultural and Health ministries and councillorships.
The magazine was founded in April 1946 as the voice of what was then
called “Associazione della Pezzata Nera” (Black and White Association),
that was moving its first steps as an organization, and was directed by
Dr. Giulio Sandri. In the years the magazine has undertaken major
changes and improvements, under the direction first of Dr. Arrigo
Bianchini and then, for 23 years, of Ing. Giancarlo Lanari.
Today the director of Bianconero is Dr. Maurizio Garlappi, who is
also the President of the Association.
Bianconero is mailed to the subscribers either privately or by means of
the Provincial Associations of Breeders.
The subscription to Bianco Nero entitles to 11 issues at an yearly cost
of 30 Euros if mailed in Italy and 60 Euros if mailed abroad. |
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The editorial program of Bianconero focus on the Holstein
dairy industry, both for what concerns productive and reproductive
management, and also on the activities of the
Association.
The main features in the magazine are: Bulls evaluations, cows
evaluations (best producing cows, best index cows for PFT, cows
scored Excellent), young bulls coming out of the Genetic Center and
assigned to progeny testing, reports on Italian Holstein herds,
agenda of the main dairy events, calendar with the dates for the
young bulls to enter into the Genetic Center, economic report on the
dairy production, a veterinary point of view on herds management,
a space dedicated to the breeders’ organizations, overviews on the
best dairy managing techniques in the world, initiatives
to improve fertility and stillbirths. |
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Your advertising on BIANCONERO |
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DOUBLE PAGE |
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mm 420 x 280 (bleed) |
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mm 390 x 260 (trimmed) |
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| euro 2,100.00 |
Full colori |
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CENTRE SPREAD
Euro 2,500.00 |
Full color |
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FULL PAGE |
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mm 210 x
280 (bleed) |
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mm 183 x 260 (trimmed) |
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euro 1,250.00 |
Full color |
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Set position
INSIDE COVER
euro 2,000.00 |
Full color |
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BACK COVER
euro 3.000,00 |
Full color |
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2/3 OF A PAGE |
| mm 136 x 280 (bleed |
| mm 121 x 260 (trimmed) |
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| euro 1,100.00 |
Full color |
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Set position
INSIDE BACK COVER
euro 1,200.00 |
Full color |
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FREQUENCY DISCOUNT |
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3-4 ads......................
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10% |
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5-6 ads...................... |
12% |
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7-8 ads...................... |
15% |
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9-10 ads.................... |
20% |
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11-12 ads.................. |
25% |
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13-14 ads.................. |
27% |
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15-16 ads.................. |
30% |
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17-18 ads.................. |
32% |
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19-20 ads.................. |
35% |
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21-22 ads.................. |
40% |
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For advertisements on the October issue there is a 20% price increase, except for those who have reserved a space in all 11 issues. |
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1/3 OF A PAGE |
| mm 73 x 280 (bleed) |
| mm 58 x 260 (trimmed) |
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| euro 600.00 |
Full color |
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1/6 OF A PAGE |
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| euro 300.00 |
Full color |
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HALF PAGE |
| mm 210 x 135 (bleed) |
| mm 183 x 130 (trimmed) |
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| euro 850.00 |
Full color |
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PAYMENT
A 30 day bank receipt at the end of the month, for every issue. |
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TECHNICAL DATA
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Periodicity: monthly (11 issues) |
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Publication date: the 20th of each month |
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Circulation: 10.000 copies |
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Deadline for ad material: end of the month |
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Material: High resolution PDF file in full color (CMYK) to be sent to the following email address: E-MAIL
Page size: Please keep the exact space you have reserved. The bleed area is usually 3 mm beyond the trimmed size of a space. Especially with ads with much text, please allow a margin of about 8 mm (only for bleed pages, of course), to avoid loosing some text during trimming and binding. |
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BANNERS |
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Monthly |
euro 100.00 |
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Yearly |
euro 1,000.00 |
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